Here today
[00:00.61] Do you like somewhere a little bit different to the usual types of places you find on the high street? 您喜欢与大街上常见的地方稍有不同的地方吗？
[00:06.12] I do, so I'm glad to see new ones popping up everywhere in London.
[00:11.62] The so called pop-up shop is a temporary arrangement. 我会，所以我很高兴看到伦敦到处出现新的。所谓的快闪店是一种临时安排。
[00:15.63] In the aftermath of the financial crisis of 2008, many businesses had to shut down. 在 2008 年金融危机之后，许多企业不得不关闭。
[00:21.39] Shops, warehouses and offices were left vacant when they stopped trading. 商店、仓库和办公室在停止交易时空置。
[00:26.64] Pop-up entrepreneurs occupied some of them quickly. 弹出式企业家迅速占领了其中一些。
[00:31.41] For them the appeal of this temporary shopping concept is clear: they can start a business with much lower risk. 对他们来说，这种临时购物概念的吸引力是显而易见的：他们可以以低得多的风险创业。
[00:38.42] The temporary nature of a pop-up gives the opportunity to test a product and develop a customer base, without being tied in to a long-term renting contract. 弹出窗口的临时性质提供了测试产品和开发客户群的机会，而无需与长期租赁合同挂钩。
[00:48.94] Being small makes it much easier for pop-ups to expand if they are successful.如果弹出窗口成功，那么小就更容易扩展。
[00:54.95] Pop-up shops first appeared in the UK in the early 2000s, with the economy booming. 随着经济的蓬勃发展，快闪店于 2000 年代初首次出现在英国。
[01:01.96] They were originally a way for small, niche companies to rent retail space in great locations. 它们最初是小型利基公司在绝佳地点租用零售空间的一种方式。
[01:08.47] This was while landlords who owned these spaces looked for permanent tenants.当时拥有这些空间的房东正在寻找永久租户。
[01:13.47] Pop-up shops can take a number of different forms. 快闪店可以采取多种不同的形式。
[01:16.23] They might be temporary shops in the high street or a shopping centre. 它们可能是大街或购物中心的临时商店。
[01:20.49] They might be simple market stalls. 它们可能是简单的市场摊位。
[01:22.74] They could be based in some kind of transport, like a food truck.
[01:28.00] Or they could be run by people who visit different establishments, like travelling chefs who take over pub and restaurant kitchens temporarily.它们可以基于某种交通工具，例如食品卡车。
[01:37.02] 或者他们可以由访问不同场所的人经营，例如临时接管酒吧和餐厅厨房的旅行厨师。
[01:37.77] According to a 2014 report by the Centre of Economic and Business Research, the pop-up industry was worth £2.1bn and is expected to grow by 8.4% this year.根据经济和商业研究中心 2014 年的一份报告，弹出式行业价值 21 亿英镑，预计今年将增长 8.4%。
[01:50.55] Almost anything that can be on a high street can also be a pop-up.几乎任何可以在大街上的东西也可以是弹出窗口。
[01:55.05] There have been pop-up shops, art galleries, theatres and restaurants among others. 有弹出式商店、艺术画廊、剧院和餐馆等。
[01:59.31] In an age of fast-changing habits, the pop-up idea might be here to stay.在习惯快速变化的时代，弹出式创意可能会继续存在。
