export_ofoct.com
[00:00.40] Are you a moviegoer? If, like me, you’re a fan of film, then there’s no better place to watch something than on the big screen at the cinema.
[00:11.56] You enter the dark auditorium and take your seat, ready to be entertained.
[00:18.46] But while you engross yourself in some movie magic, many others are now getting their film fix at home.
[00:26.43] Over the last few years, cinemas have seen a resurgence.
[00:31.74] Customers have been enticed by comfortable seats, and lots of choice of things to watch.
[00:40.24] Multiplexes in particular can screen up to twenty films at the same time, catering for all different tastes.
[00:49.81] In addition, 3D and even 4D movies can give the audience an extra immersive experience. So, what’s not to like about a trip to the cinema?
[01:03.09] One answer to that question is convenience.
[01:06.81] Rather than going out, it’s so much easier to stay in and watch a romcom or action movie on a high-definition TV screen via a streaming service such as Netflix or Amazon Prime.
[01:21.41] There’s plenty of choice, and it’s relatively cheap as well.
[01:26.19] But, personally, I find there are too many distractions, and watching at home is not such an event.
[01:33.90] I miss the trailers too!
[01:37.09] But the coronavirus pandemic has put the future of cinemas under the spotlight.
[01:42.40] Some have had to close because of reduced ticket sales.
[01:46.65] And in the UK, it’s brought about a surge in TV watching and online streaming, according to media watchdog, Ofcom.
[01:55.68] It also found that half of UK adults will keep and continue using their new streaming subscriptions.
[02:03.65] This isn’t great news for cinemas.
[02:06.57] They rely on the release of a big blockbuster to bring the crowds back, but the launch of new films, such as James Bond: No Time To Die, are being delayed.
[02:18.79] And Disney has released its $200m blockbuster, Mulan, online instead of in movie theatres.
[02:27.02] But John Fithian, from the National Association of Theatre Owners, told Variety magazine: “This idea of waiting out the pandemic to make your movies more profitable doesn’t make sense to me.
[02:41.63] There won’t be as much of an industry left to play your movies in if you do that.”
