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[00:00.40] A major American game maker has banned designers from using artificial intelligence (AI) tools to create artwork for its games.

[00:16.61] The company, Wizards of the Coast, owns the product collection for the popular game Dungeons & Dragons (D&D).

[00:27.76] The role-playing game, set in an imaginary world, was first launched in 1974.

[00:36.53] Toy manufacturer Hasbro is the parent company of Wizards of the Coast and the related company D&D Beyond.

[00:48.48] Officials at D&D Beyond said they did not find out until recently that one of its artists used AI to create artwork for an upcoming book.

[01:03.09] The company said in a statement it had talked to the artist involved.

[01:09.73] D&D Beyond said the artist – who had worked for the company for more than 10 years – had agreed to no longer use AI tools for artistic designs.

[01:23.54] The company said it is also examining its current AI rules.

[01:30.18] Some D&D fans discovered the AI-developed art in the series.

[01:36.82] Hasbro bought D&D Beyond for $146.3 million last year.

[01:45.85] The Rhode Island-based toy company has owned Wizards of the Coast for more than 20 years.

[01:54.62] The AI artwork in question was part of a soon-to-be-released book of creature descriptions and lore called Bigby Presents: Glory of the Giants.

[02:10.29] The digital and physical versions of the game are set for release August 15.

[02:18.26] The use of AI tools to assist with creative work has raised copyright and labor concerns across a number of industries.

[02:29.41] The issue is part of what is fueling the current Hollywood strike.

[02:34.99] It also led the music industry organization, the Recording Academy, to change the rules of its Grammy Awards process.

[02:46.41] Some artists have brought legal action against AI companies for using their work without permission.

[02:56.24] The Associated Press reported that Hasbro competitor Mattel had used AI-created images to help come up with ideas for a new Hot Wheels toy car.

[03:11.65] The news agency noted, however, that Mattel has not said exactly how it is using AI in product development.