IG听力2019 part2音频
[00:01.88] The word ‘blog’ has become so familiar since it emerged towards the end of the twentieth century
[00:09.68] that many do not realise that it comes from the contraction of two words ‘web’ and ‘log’.
[00:16.93] A blog is a series of posts on a website arranged in reverse chronological order.
[00:24.20] The most recent entry is displayed first and you scroll down to find the earlier ones.
[00:32.17] Most blogs are personal comments or opinions, and enable readers to respond to them.
[00:39.70] That way a conversation develops not only between the reader and the blogger, but also between the readers themselves.
[00:48.64] In this sense blogging is a unique form of communication for the computer age.
[00:55.90] Writing a blog allows anyone who has access to a computer to have a voice, which can potentially reach almost everyone in the world.
[01:06.25] Blogs cover many different topics and are written in different styles.
[01:12.37] So, if you decide to write a blog, you should choose a style which suits you best.
[01:21.03] Many blogs are written by journalists reporting on a situation or story and updating it regularly.
[01:29.63] Others are more like comment pieces or columns.
[01:34.42] If you refer to anything factual, always check your sources.
[01:40.25] You may like to include links and references.
[01:46.21] Diaries and autobiographies are an obvious way of blogging,
[01:50.52] but you will need something more than just a ‘something interesting happened to me yesterday’ type of entry to keep readers hooked.
[01:59.65] You may be telling the story of your struggle to become a world-class athlete,
[02:04.95] or your search for the ideal job,
[02:08.42] or telling your family history, or looking in detail at your hometown.
[02:13.38] As long as you offer a narrative thread, readers will come back for more.
[02:19.06] Some journals or diaries can be very amusing.
[02:23.57] If people get a good laugh they are more likely to return.
[02:28.43] Some people even write fiction blogs, delivering regular instalments of their novels,
[02:36.14] often ending the latest chapter with a dramatic and exciting moment to encourage readers to come back for more.
[02:44.11] Other bloggers post short stories or sketches.
[02:49.15] If this is what you like to do, remember that you shouldn’t make your entries too long;
[02:55.53] short fiction works well in blog format.
[02:59.51] Remember a blog can be a dangerous tool: your current employer, a teacher at school, your mother, brother, sister, friend
[03:10.67] or even someone you have fallen out with, all have access to it.
[03:15.98] To save yourself and others embarrassment, there is some information that you should avoid posting.
[03:23.68] Remember there are work or school-related items that are confidential and should not be shared.
[03:30.86] Unfortunately, some people have got into trouble because of the content of their blogs.
[03:37.23] Don’t give out personal information about other people.
[03:42.28] If you do describe something personal, avoid using names or make some up.
[03:48.91] Also, be wary of posting too much information about yourself.
[03:55.57] Don’t give out personal information such as your full name, where you live or what school you go to.
[04:03.53] Be prepared to receive some negative comments or emails if you’re blogging on controversial issues you feel strongly about.
[04:13.36] Always back your commentary with reliable and varied sources so that you can support your beliefs.
[04:22.03] Most blog audiences are small but, with time and regular updates, these will grow.
[04:30.09] Bloggers may never have more than a few hundred readers, but people who return regularly are genuinely interested in what you have to say.
[04:40.72] And finally, start your blog with an ‘about me’ page.
[04:46.82] Your blog reveals personal views and a little bit of you, so introduce yourself briefly to your readers and don’t blog anonymously.
[04:56.91] Make up a blog name for yourself as readers prefer to interact with a named person.
