23 Дорожка 23

[00:03.63] Dimitri

[00:05.37] D: I think there are three things which

[00:06.88] are really important

[00:08.38] when deciding whether to travel

[00:09.62] on business or not.

[00:11.37] First, and by far the most important,

[00:13.63] is meeting your customers,

[00:15.38] existing ones and potential ones.

[00:18.37] There's no way you can build the right sort of relationship,

[00:21.48] get them to like working with you and trust you,

[00:24.98] persuade them to buy

[00:26.48] more of your products

[00:27.22] unless you meet them

[00:29.23] face to face and talk to them.

[00:31.23] You can't do this nearly so easily

[00:33.48] or effectively by,

[00:34.98] for example, talking on the phone

[00:36.98] or video conferencing.

[00:38.73] Secondly, and also vital,

[00:40.73] you have to explore new markets

[00:42.98] and see what possibilities exist

[00:45.73] in different places.

[00:46.97] The Internet's very good for some

[00:48.73] basic research,

[00:49.98] but if you're going to make

[00:51.73] your business grow,

[00:52.73] you've got to get out there and see

[00:54.73] the potential markets for yourself.

[00:56.48] Finally, and also absolutely essential

[00:59.73] in today's global workplace,

[01:01.23] where your teams may be spread over

[01:03.73] several different countries,

[01:04.98] staff have to meet together

[01:06.98] from time to time and get to know each other.

[01:09.48] This builds team spirit,

[01:11.98] helps people to exchange ideas

[01:13.98] and allows the company to communicate its values.

[01:16.98] All in all, if you want your company to grow,

[01:19.98] well-planned,

[01:21.48] tightly budgeted business travel's essential.

[01:23.48] And it's money well spent.