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[03:34.91]·
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[00:07.07] Now these are simple things for many businesses to do, but they're very hard for creative people to do.

[00:12.12] But artist corporations will take these same capabilities and put them in the hands of the entire creative community.

[00:17.70] And creative people are already leaders and entrepreneurs.

[00:23.01] We just don't think of them that way.

[00:24.87] The painter Mike Kelley once said, "I started out an anarchist and a hippie, and now I'm an entrepreneur with 15 employees."

[00:30.18] Look at Tyler, The Creator, teenage hip hop phenom turned fashion impresario and now world builder.

[00:36.29] Or Dolly Parton, who turned her incredible talent and fame into a whole world of businesses and even a theme park that celebrates where she comes from in the Smoky Mountains of Tennessee.

[00:47.98] Now these are people at the top of their game who use their agency to take these bigger risks.

[00:53.03] But what if you didn't have to be in the one percent to get that chance?

[00:56.75] What if these sort of tools and self-determination were a part of every artist's kit?

[01:03.12] So this is not a government handout, this is not a charity, this is not a special favor, this is the exact opposite.

[01:10.03] Right now, creative people are excluded from the full benefits of capitalism.

[01:14.54] Artist Corporations will treat them as real economic actors for the first time.

[01:19.59] Creating a consistent structure for how we value creative work is going to cause a revolution in how these industries operate.

[01:26.50] And it's going to bring more money into the space than we've ever seen before.

[01:29.68] A lot of it coming from fans who just want to support the world they want to see and won't be looking for a big financial return.

[01:35.80] Other people will.

[01:38.18] And I fully expect venture capital for artists and creators to become a real thing.

[01:43.76] And to be honest, this is where I start to get nervous.

[01:48.28] But then I remember the way things are now.

[01:51.46] And that in the past, artists have had to answer to the church, to kings, the aristocracy, wealthy patrons, network executives, now corporate algorithms.

[02:02.35] But Artist Corporations finally give us our own seat at the table.

[02:06.60] To make this a reality, we're following an established path for making new corporate forms, and we have people on our team who have successfully done this before.

[02:15.10] A lot of this work will be happening in public.

[02:17.49] Building a coalition of artists, creators, fans, investors, politicians, all people who believe that artist corporations are a good thing for everybody.

[02:28.39] Because this isn't anti-tech.

[02:29.98] This isn't anti-AI.

[02:32.10] This is about what type of world we want to live in.

[02:40.87] One where we rent access to corporate-controlled AI-generated platforms, or one where our creative and cultural institutions are owned by the people who made them.

[02:52.82] If we keep artists powerless, the options are just going to get more and more limited.

[02:58.15] But if we allow them to be more than just individuals, whole new possibilities await.

[03:03.46] The next Disney won't be started by AI or some traditional company.

[03:09.04] It'll start as an artist corporation, a creative vision brought to life by a person or group of people that changes how the rest of us see the world.

[03:20.20] Artists don't need pity.

[03:22.85] Artists need power.

[03:32.15] And together, we're going to build it.