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[00:00.70] So ZeroSeHero started. We ran thousands of polls, we ran many surveys, we trained thousands of citizens to tell their climate stories in their own way.

[00:11.06] And slowly the campaign became a national campaign.

[00:14.24] People started talking about it in closed circles, it became a public conversation.

[00:18.49] We started organizing dialogues with policymakers and young people on the same dais, and things began to move forward.

[00:25.14] We noticed a larger net-zero conversation happening in India.

[00:28.32] So in 2023, we did something else as well.

[00:31.51] We partnered with India's National Institute of Urban Affairs to co-create the country's first youth engagement frameworks that puts young people at the center of climate decision making in cities.

[00:44.26] And this year we are beginning to roll it out across the country in multiple cities, along with city governments. And this --

[00:56.27] And this really changes the perspective.

[00:58.12] We were building individual agency.

[01:00.77] And we realized that at some point we're actually building collective agency as well.

[01:05.03] We're trying to move things forward a lot faster.

[01:07.68] But this generation, Gen Z, Gen Alpha, gets criticized a lot and I'm here for them.

[01:13.54] It's very important to stand for them. What we realized was that for the younger generation, it's very important to build the reflex of change-making as something that is as simple as texting a friend, something that really makes them feel like they're beginning to participate.

[01:27.88] They're beginning to change the conversation somewhere.

[01:30.28] So this year, we're beginning to use AI to do that.

[01:32.93] We are building the country's first WhatsApp bot that uses AI to send thousands of young people in our community one single question on a critical issue a day.

[01:43.02] Answering this makes them realize that critical thinking is deeply important, but in return, we get access to critical data about what young people are thinking, the future that they're imagining, so we can make better use of it, and talk to policy makers about things that truly matter.

[01:58.78] And let me also tell you one very important thing, which is that this kind of work cannot happen on your regular social media. Social media is not built for social change. It's built for vanity. It's not built for equity. Right?

[02:16.34] It's unfortunately built to enhance the loudest voice, not necessarily the most authentic. So what does this mean? This means that we need to invest in storytelling. We need to invest in collectivizing voices. And that means we need to invest in community.

[02:32.54] We've built a blueprint for how we can do it in India, and we cannot wait to take it across the world to every single young person.