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[00:00.18] The Ben Franklin Effect.
[00:02.03] Want to turn a hater
[00:03.37] into a loyal friend?
[00:05.22] Do this.
[00:06.82] Ask them for a very small favor,
[00:08.41] like borrowing a pen.
[00:10.00] Psychology says we only
[00:11.33] help people we like.
[00:12.92] Their brain will trick
[00:13.99] them into liking you just
[00:15.32] to justify why they helped you.
[00:17.71] You hack their subconscious
[00:19.30] by making them serve you.
[00:21.16] This is the secret behind
