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[00:00.41] According to the National Center for Health Statistics of the United States, roughly 37 percent of US adults consume fast food on a daily basis.

[00:10.24] The center found a significant rise in the number of severe obesity cases in very young children aged 2 to 5.

[00:17.41] Thank you so much for having us here in your home.

[00:21.13] Zobaida Falah on Ohio-based Muslim entrepreneur launched her snack bar company called Cure in June 2016,

[00:26.71] in an effort to end unhealthy food habits and raise awareness about proper nutrition and its benefits.

[00:33.35] To fight obesity and junk food habits, Falah created a line of organic healthy bars for all.

[00:39.19] The idea came to her when she was teaching math and English to kids.

[00:42.91] I would watch my students to come into the classroom, eating chips and soda, refined sugars, bad carbs.

[00:51.94] And anytime I asked them why do you guys eat so poorly, a very common response was healthy food just doesn't taste good.

[00:59.12] With taste in her mind, Paula started experimenting on a unique recipe inspired by her grandmother.

[01:05.76] Ingredients include a mixture of nuts, flavorful seeds, honey and black seeds.

[01:11.60] It took off, but to this day, she still runs her business from home, meeting roughly four to six thousand orders a month.

[01:19.30] Falah doesn't just want to change people's health but also tackle hunger as she donates a snack bar to the homeless for each one sold.

[01:27.54] We have a social movement and mission behind the company, which means that when we first launched we would donate a bar for every bar that we sold, when we would donate it to people experiencing homelessness.

[01:40.55] And as the company has grown and we've expanded and added new product lines to our brand, now we actually donate a percentage of all of our profits towards alleviating world hunger.

[01:53.04] Falah says her company has helped more than 200,000 poor people in the U.S. and abroad, including refugees in Syria, Morocco, Palestine, and Gambia.