My Video

[00:00.14] The song is a social media phenomenon, playing a role in catapulting

[00:03.13] Carey to the top of the Billboard charts for Christmas and capturing

[00:07.14] the zeitgeist on TikTok, the trendy new app you showed your parents

[00:10.63] and grandparents while you were home for the holidays.They've helped

[00:14.88] contribute to a treasure trove of 18.2 million videos that have used

[00:19.13] the smash-cut song, seven times more than used Lil Nas X's 'Old Town

[00:23.89] Road', despite the fact that the Christmas decorations have long since

[00:27.64] come down.Even this week, more than 250,000 videos using the song were

[00:33.63] uploaded to TikTok.It's all good news for 23-year-old Jacob Feldman,

[00:39.14] who is one of the most popular creators on TikTok.

[00:42.13] The Los Angeles-based music producer, who is studying for a double-

[00:46.39] major in music business and music production has some qualms though.

[00:50.14] The name was an obvious one to pick: Feldman specialized in picking

[00:54.64] a song that would unexpectedly segue into another - ideal background

[00:58.88] music for snackable video content.Feldman has even tried re-recording

[01:03.89] pop songs in cover versions, complete with an entire band and vocals,

[01:08.14] spending 50 hours on the endeavor, just to mash them up - but they

[01:11.89] don't do as well.Given the copyright complications, it's unlikely he'll

[01:16.14] ever be able to make money from the Plot Twist music mashups he makes.

[01:20.13] He's even going to work with dancers to develop dances to go with his

[01:25.13] original songs, reverse-engineering the process of TikTok virality.

[01:29.14] Rather than a hastily-thrown together mashup, he'll try and produce an

[01:33.89] original, TikTok-tuned song a month.